Labour Booklet. PR & Marketing

Are you impatiently waiting for the developers’ part to commence?…  Not yet! We are not through with the operation staff (and stuff) yet!
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PR and Marketing Dept Staff

It would be unfair not to mention these guys… If it wasn’t for them,  you would never know anything about World of Tanks. Exhibitions,  magazines, web-sites… the WOT infoweb has been and is spreading  everywhere at the hands of our capable PR staff. And now, because of  their work many people enjoy World of Tanks. How many? At present there  are more than 3,000,000 players. The street cred of the project and the  company is in no way an accident and is the result of this talented  team.

The PR and marketing department is the oldest in Wargaming operation  group. As a result the staff have known each other for quite some time;  it helps organize their work flawlessly and makes the atmosphere of the  room relaxed and fun while maintaining a high level of professionalism.
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Mike Belton, Head of PR and Marketing Dept

According to Mike Belton, head of PR and Marketing department, the  friendly atmosphere in the office is one of the key principles of their  success. He confesses he is not a strict boss and trusts his colleagues  to the extent that he does not control all the projects implemented by  the department.

Taking into account the workload the department has, Mike considers himself lucky to have such reliable team under him.

“Basically our normal working regime is: Rush!” Mike jokes. “But  everyone working in our department can say that they love the job they  are doing, and that is not an exaggeration.”
What exactly is their job?.. Well, they have a huge number of duties. So  we will give you a brief overview, principally because of this team you  know about us and all the upcoming projects planned by Wargaming.net.  Press-releases, interviews, videos, exhibitions… they are in charge of  everything you see and hear, essentially the voice of Wargaming.net.

The most recent task of the department was very time-and  effort-consuming they organized the participation of World of Tanks in  E3 exhibition in Los Angeles.
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World of Tanks on E3

Wargaming.net PR-managers are extremely happy with the result and say  it was worth the effort. The show literally tore up the roads of LA  with the help of real tanks that left everyone in awe.

E3: Tanks Los Angeles

Another debut exhibition for Wargaming.net took place in England in  the world-renowned tank museum in Bovington during the annual  ‘TankFest’. Wargaming.net did not exhibit real tanks but instead the  virtual ones that appear in World of Tanks. Being the only  representative of the gaming industry, World of Tanks was a huge success  not only amongst the existing players but the game also attracted those  who had never played it before.
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WOT at TankFest

Dasha Davis, PR-manager described the experience as “Absolutely stunning”.
“World of Tanks was definitely a huge success in Bovington,” she says.  “There were no free places in front of the computers. Kids, adults and  seniors attempted to show off their skills. It was great fun. Also  nearly everybody wanted to take a picture in front of our booth, which  was something new for those who visit TankFest regularly”.

In the near future the PR and Marketing department is preparing for  another big exhibition that will take place in Koln, Germany in August.  Gamescom is the World’s largest public trade fair – an event focusing on  interactive games and entertainment. Jeremy Taylor, PR-manager  coordinating Wargaming.net’s participation in the exhibition revealed  that the company is going to surprise  players. How? It’s a secret for  now, you’ll have to wait and see.

“I cannot tell you more at the moment,” Jeremy says. “However I  promise that the surprise will be positive…and not only for the players  in World of Tanks!”

While we are looking forward to hearing what surprise they have  prepared, let’s delve deeper into the atmosphere of PR department.
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In the Office

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In the Office

First of all, creativity is essential for them to do their job  successfully, and it is reflected in all spheres of life including  leisure.

“We prefer to have fun in unusual ways”, Mike Belton says. “The most  recent activity took place in Germany where we went to play football  with our partners from different companies from all over Europe.”

Another PR-manager, Serge Foris agrees and gives another example:

“Usually all the most interesting events happen unintentionally,” he  says. “For instance once we were thinking of how to celebrate Jeremy’s  birthday and what present to give him. The idea that came to our minds  almost simultaneously was to give him Jessica Alba, he is a big fan of  hers. Unfortunately we didn’t manage to present him with a lovely  evening with the actress or something similar… So, we gave him his  personal Jessica. Now she is with him…always”
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Jeremy's Jessica

Serge also says that they enjoy every aspect of their job: Creating  slogans for campaigns, logos for T-shirts, unconventional labels for  conventional stuff…
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Serge Foris, PR-manager

“We are very proud to have prepared our first Wargaming TV News aimed  at the English-speaking audience. Currently it’s not 100% English, we  just added English subtitles. Hopefully a full English version will  appear shortly,” Serge says.

No secrets were given away by PR and Marketing department. However as  they cooperate closely with all the departments including Community and  Content all their updates and plans will appear on your favorite gaming  and community sites. Follow the news!

FryaDuck, on Jul 15 2011 - 17:05, said:

From my experience PR with Wargamming is the worse I've ever experienced or not experienced...more like not at all experienced.

Yes, I feel similar. I do not know if 15,000 players on the US server at this time of the night is something to toast over champagne, but in the same regard there have been over one million world of tank registrations, so as far as marketing is concerned; I believe they are doing a good job.

How this game is set up, regardless of one million or sixty players - as long as tiers match up, the total amount of players does not matter to us personally. I know that same number is very important to wargaming. Even if all things regarding game-play stay the same, it would be nice to see 100,000 average daily users. That would make me look forward to long term stability of this game and further enhancements of game engine, increased server abilities, and eventually a world of tanks 2 or (a real treat) as a balanced environment of both world of tanks and warplanes games, played also with anti aircraft vehicles.

It was a nice short introductory article to a department of this company. I enjoyed the read.

stranger #1 Posted Jul 15 2011 - 12:59

davedaaznlu #2 Posted Jul 15 2011 - 13:20

BaronJaeger #3 Posted Jul 15 2011 - 13:55

heugan #4 Posted Jul 15 2011 - 15:32

SonOfAnarchy #5 Posted Jul 15 2011 - 16:55

FryaDuck #6 Posted Jul 15 2011 - 17:05

skatekov #7 Posted Jul 15 2011 - 21:40

M1ster_R0gers #8 Posted Jul 16 2011 - 05:57

EchelonIII #9 Posted Jul 16 2011 - 17:22

Der_Rittmeister #10 Posted Jul 17 2011 - 15:56

Keats #11 Posted Aug 27 2011 - 17:36